Video Focus Groups

Video focus group is a remote approach with the greatest resemblance to traditional focus groups. The moderator and respondents communicate in real-time using their webcams.

Collabito offers an easy video focus group tool with all essential features. No need to install anything, all participants use the internet browser. The video streaming is fully controlled by the moderator. 

Video focus group software

Several tools to get more insights:

  • whiteboard to show media
  • additional text chat
  • drawing on pictures
  • card sorting


You can assign one or more moderators to your projects. He can discuss with all other participants, mute or kick out anybody and has some administration privileges.



Collabito provides an easy way how to add and administer all respondents in the project. There is also an email module for sending bulk invitations and reminders.


You can invite your clients or colleagues to observe the project and send messages to the moderator. 

Video focus group tools and features

Video recordings


You can record your focus group and replay the session later or download the recording.

Moderator's guide

The moderator can prepare questions in advance to Collabito.

Client chat

Clients cannot write messages to respondents directly. Instead, they can chat with the moderator in the middle panel.


A space on respondent’s panel where images or videos can be presented by the moderator.

Drawing pencil

Respondents can draw on selected images on the whiteboard to highlight some image areas.

Card sorting

Card sorting activity is available on the whiteboard.

Video evaluation tool for focus group

Media evaluator

Video evaluation tool and audio evaluator available on the whiteboard.

Respondent's view

Respondents can see each other and talk to moderator and to other participants in webcam focus groups.

Participants can use nicknames instead of their real names.

There is a whiteboard space on the right side of the panel. Pictures, videos or youtube videos can be shown here.

The following languages are available for the respondent’s interface: English, Spanish, German, Greek, French, Russian, Czech, Dutch, Hungarian, Polish, Slovak, Ukrainian. We can quickly localize the system into your language too. The admin panel is in English.

Video focus group software

Frequently asked questions for online video focus groups

How many respondents can be present in the video room at the same time?

The technical limit is 25 participants (respondents + moderators). The recommended size of an online focus group is 5-10 respondents.

Can respondents see the clients?

No, the clients are observers, they don’t use the webcam and only the moderator knows about their presence. Clients can type text messages to the moderator during the session.

What is the best length for a focus group?

The typical length of a video session is 60-120 minutes in Collabito. After 2 hours, participants can be tired and the quality of their feedback significantly decreases.

Can I conduct IDIs / individual interviews in your webcam group tool?

Yes, you can conduct IDIs, dyads, triads, too. If you have more moderators, you can run many simultaneous individual interviews at the same time.

Can Collabito record the focus groups?

Yes, the recording is on by default. You will find the MP4 recording in the export section. If you don’t wish to record the session, you can easily disable the recording module.

Can I download and delete the recording manually?

Yes, if you want to delete a recording before the date of its automatic deletion, go to the Video recordings section and delete it manually.

Do I need respondents’ consent for the recording?

The privacy laws differ from country to country. For example in the EU – the GDPR requires an explicit consent from the respondent prior the session.

Are video-based online focus groups better than text-based focus groups?

The video-based focus group is closest to a classic focus group. In some cases, a text chat can be a better option – for example when you need to conduct an anonymous focus group, or when you plan to ask very sensitive topics.