Focus Group Checklist
Are project goals clear?
⬜ Is the project manager, moderator and the client on the same wave regarding the research goals and outputs?
If not, don’t start – this is the worst thing that can happen: you deliver something completely different what the client expects!
Is discussion guide finished and approved?
⬜ Are all focus group topics covered in the moderator’s guide?
⬜ Has the client approved the scenario?
⬜ Have you pretested the discussion guide? With colleagues, friends, client …
⬜ Are all texts uploaded into the focus group software?
Are all materials prepared (images, videos, words, claims...)?
⬜ Are all in the right format, resolution, size, with good sharpness?
⬜ Are all materials uploaded into the focus group software?
⬜ Have you seen them online in the real environment?
Are all respondents invited and confirmed?
⬜ Do respondents reflect the requested structure and volume?
⬜ Have respondents been invited to the correct time and date (time zone)?
⬜ Have you sent them the URL link and password to join?
⬜ Have respondents confirmed their participation?
⬜ In the event that someone cancels, do you have some alternates to take their place?
⬜ What if all invited people will come – including alternates: will you ask them to leave or keep them in the session?
How familiar are you with the focus group software? Do you know...
⬜ where to join the right online focus group?
⬜ how to use the text chat with respondents, clients or other participants?
⬜ how to present the stimuli to participants and how to hide them?
⬜ how to change or hide unwanted messages, or how to mute or kick out bad respondents?
⬜ how to open and close the session?
What if something goes wrong?
⬜ Do you have a backup internet connection?
⬜ Do you have an assistant (to call people who forgot to join, to type messages if you are not quick enough, etc.)?
15 min before the start...
⬜ Is the virtual focus group room open and accessible for respondents?
⬜ Have you put the welcome message to the chat?