Online Focus Group Software

Simple and easy tools to discover insights. For your qualitative research projects, brainstormings, ideation. Includes text-based focus groups, boards, blogs and other modules.

Free 30-day trial.
No credit card required.

Online Focus Groups and Discussion Boards

Lay your qualitative project from different parts. You can conduct only one focus group or build a complex project with many discussion boards, chat rooms or polls.

Online Focus Groups

Chat-based rooms for synchronous communication. Whiteboard module for presenting video or pictures, moderator’s guide, hidden answers and many other features.

Discussion Boards

Let participants write their posts and discuss with other respondents in asynchronous mode. Upload of pictures or video clips is possible.

Other tools

Simple polls, text pages, comments, likes and dislikes and other tools make the project more engaging and give respondents more way to express their opinions.

Building your qualitative online research project has never been so easy.

Online Focus Groups Features

Invite your respondents to discuss and spend usually 60-180 min. in a chat-based room. 4 user roles in the chat module:

  • Respondents can interact with moderator and each other. 6-12 participants per one chat session is recommended. Respondents can see each other and talk to other participants.
  • Moderator leads the discussion, communicates with respondents or clients.
  • Clients can observe the moderator-respondents communication (like behind the one-way mirror), but cannot write messages to respondents.
  • Observers are able only to watch the focus group, they cannot write any messages.

The chat module provides several useful tools and functions:

  • Media presentation – show videos, pictures or YouTube streams on the whiteboard. Respondents can draw on the images.
  • Moderator’s guide – prepare your questions in advance. To activate the question, just click and it appears in the chat box.
  • Whiteboard – a big space on the respondents screen is dedicated to media presentation.
  • Silent mode – you can switch the view of respondents so they can only see their own communication with moderator.
  • Whispering – message are sent directly to another user.
  • User info – see respondents information easily by moving mouse over its name.
  • Export – real-time transcripts including whiteboard activities.
Online Focus Group TextPage Introduction

Online Research Blogs, Diaries and Bulletin Boards

Let your respondents create their own blogs. Other participants can read the articles and comment them immediately after publishing. You can create many topics within one project so the moderator can give for instance new task each day. Main features of research blogs:

  • Moderator submit tasks for participants. System support unlimited number of tasks/research themes within one project.
  • Respondents write blogs according to the given tasks. Their blogs are visible to other respondents in the project. Other respondents can submit comments and discuss the topics.

Collabito supports an easy application of multimedia – pictures, videos, sounds.

  • Email invitations and reminders available.